LinkedIn is an excellent platform for generating leads and finding potential customers. However, it can be challenging to identify who is genuinely interested in your services or products, and who is just browsing.

So, if you’re tired of sifting through countless profiles on LinkedIn, unsure of who is a genuine lead and who is just a tire-kicker, you’ll want to read this article.

The solution?

LinkedIn polls.

I’ll spend the rest of this post demonstrating how you can leverage the power of LinkedIn polls to instantly find qualified, intent-based prospects in real-time on LinkedIn.

WATCH: How To Leverage LinkedIn Polls Create Qualified, Intent-Based Leads in Real Time!

The key strategy behind using LinkedIn polls to generate leads is to create a poll with open-ended questions that will help people qualify themselves and indicate interest in your services or products.

Once you launch the poll, you can view the responses and see who voted. This information is valuable because it allows you to reach out to the people who are interested in what you have to offer and start a conversation.

How To Create a LinkedIn Poll

Here’s a step-by-step process to create a LinkedIn poll:

  1. Go to the main LinkedIn newsfeed and click “Start a post.”
  2. In the little dropdown area, click “Add to your post” and choose “LinkedIn poll.”
  3. Create an open-ended question with 140 characters or less.
  4. Give four answers or three answers, one of which disqualifies people.
  5. Launch the poll and let it run for two weeks.

For example, if you offer LinkedIn lead generation services, you can ask the question, “How many leads did you get from LinkedIn?”

The answers could be:

  1. “Not getting anything”
  2. “Getting a decent amount”
  3. “Could use some more”
  4. “I don’t use it for leads”

The goal is to get people to indicate their interest in your services by choosing an answer that shows they could use more leads.

(Here’s an actual, real-time LinkedIn Poll I created doing the strategy above.)

The Secret Sauce

Once you launch the poll, you can see who voted for each answer. For instance, if you see that 14 people said they could use more leads, you can instantly message them if they are a first-level connection.

You can start with something like this:

Hey, Jim, thanks so much for voting on my recent LinkedIn Poll! I see your vote was that you could use more leads here on LinkedIn.

Curious, what are you doing right now to generate leads on the platform? Have you tried (X), (Y) or (Z) yet?

If not, happy to send over a quick walkthrough video showing the strategy behind how we do (X), (Y) and (Z) for our DFY LinkedIn Lead Generation clients. Just let me know!

If they’re a second or third-degree connection, you can still open up their profile in a new tab and invite them to connect.

Say that Ben, a Business Coach who is a 2nd degree connection, voted in your poll and indicated he’s not getting enough leads from LinkedIn.

You can say something like this in your invite text:

Hey, Ben, thanks for voting on my recent LinkedIn Poll! Would love to connect + share some of my best free LinkedIn lead generation tips specific to Business Coaches if you like!

LinkedIn Poll Questions & Answers – Strategies & Sample Copy

Here are some suggested poll questions that can help you identify potential customers:

  1. What’s your biggest challenge with [insert your niche]?
  2. How do you currently [insert the problem you solve]?
  3. Have you tried [insert your solution] before? If so, how did it work out for you?
  4. How do you prioritize [insert the benefit of your solution] in your business?

The key is to create open-ended questions that allow people to put words in their own mouth and indicate their interest in your services.

Here are some example poll questions and suggested answers that you can use as an example:

Social Media Marketing Leads

Poll Question: “What is your biggest challenge when it comes to social media marketing?”

Poll Answers: “Creating engaging content”, “Building a following”, “Measuring ROI”, “Other”

Email Marketing Leads

Poll Question: “What is your biggest challenge when it comes to email marketing?”

Poll Answers: “Getting people to open my emails”, “Getting people to click on links”, “Writing effective copy”, “Other”

Business Coaching Leads

Poll Question: What’s the SINGLE biggest challenge holding your Small Business back right now?

Poll Answers: “Hiring the right people,” “Finding enough time in the day,” “Lead Generation & Sales,” “Other”

Needless to say, the options are infinite!

What To Do Once People Vote on Your LinkedIn Poll

Here’s what to do once you see votes coming in:

  1. Reach out to the people who voted on your poll and start a conversation.
  2. Offer free resources like guides, videos, or tips to help them solve their problems.
  3. Don’t jump straight to hard selling. Build rapport and ask questions to understand their needs.
  4. Monitor your poll regularly to see who is voting and follow up with them.
  5. Repurpose the data you collect from your poll to create targeted content and campaigns.

In conclusion, LinkedIn polls are a powerful tool that can help you find qualified, intent-based prospects in real-time on LinkedIn. By creating open-ended questions and analyzing the responses, you can identify potential customers and start conversations with them. Remember to offer value, ask questions, and build rapport to establish a relationship and demonstrate you understand your prospect’s needs before you get into any sort of sales discussions.

Have you used LinkedIn polls like this yet?

If so, let me know your experience in the comments!

Want More Free LinkedIn Lead Generation Tips?

Visit the Nemo Media Group website or click on the image below to grab free digital copies of my bestselling LinkedIn Lead Generation books & templates:

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