Imagine having a persistent, eye-catching digital billboard that promotes your services around the clock on LinkedIn …

One that “follows” you everywhere on the platform – from your posts and messages to search results – constantly working to capture the attention of potential clients.

And the best part? You can track the results and gain valuable insights into how many leads, booked calls and engagements you’re generating from LinkedIn.

Sound too good to be true? Well, it’s not. In fact, this powerful tool is hiding in plain sight on LinkedIn, just waiting for you to unlock its potential.

Watch: How To Unlock LinkedIn’s “Custom Button” Feature

I’m talking about the custom button feature – a game-changing tool that allows you to add a clickable call-to-action right under your name and photo on LinkedIn. When someone clicks on this button, they’re instantly directed to your service page, calendar, or any other destination you choose.

The best part? You can track the results and gain valuable insights into how many leads and engagements you’re generating from LinkedIn.

It’s like having a 24/7 marketing assistant working tirelessly to grow your business.

Unlocking the Custom Button Feature

To enable this feature on your profile, follow the steps below:

First, click on the edit pencil icon in your profile area and scroll down to find the “Custom Button” section.

(Note: You’ll need a premium / paid LinkedIn subscription to utilize this feature.)

Click on “Edit Custom Button.”

Choose the “Premium Custom Button” option to ensure visibility across LinkedIn.

Select from a dropdown menu of options:

Make sure when you save everything you have the button turned “on.”

You’ll know it’s working if it you see it showing up on your profile page like this:

Choosing the Right Call-to-Action

When selecting your custom button, it’s crucial to consider your goals and target audience. Here are some popular options:

  • Visit My Website: Ideal for directing people to learn more about you and your services before booking a call.
  • Book an Appointment: Perfect for those who want to fill their calendar with calls ASAP.
  • Request Services: Great for showcasing your offerings and encouraging potential clients to reach out. (Note: This links to a LinkedIn “services” page you can set up on your profile.)
  • View My Portfolio: A smart choice for professionals looking to display their work samples.
  • Visit My Store: Great if you have lower-ticket products like online courses or similar to promote.

The key is to choose a button that aligns with your business objectives and resonates with your ideal clients.

Unleash Your LinkedIn Secret Weapon

In a world where standing out on LinkedIn can feel like an uphill battle, this custom button feature can be your secret weapon. It’s a simple yet powerful way to capture attention, drive engagement, and convert prospects into clients – especially from the newsfeed, where the content you publish might create an instant connection.

Want More Free LinkedIn Lead Generation Tips?

If you found these tips helpful, I have even more to share with you!

Visit the Nemo Media Group website or click on the image below to grab free digital copies of my bestselling books:

Want Done For You LinkedIn Lead Generation Help?

If you'd like to see whether you'd be a good fit for our agency's "Done For You" LinkedIn Lead Generation services, just fill out this quick online form or click the link below and tell us more about what you're up to!