Welcome Social Media Examiner Podcast Listeners!
Thanks for checking out my interview with Mike Stelzner and SME, and feel free to dive into the free resources on this page to help you generate more leads on LinkedIn!
Having had the chance to speak at Social Media Marketing World a few times and having been on the podcast before, along with guest blogging for SME, I know how passionate and proactive you are as a member of the SME community.
I'm so excited to have you here, and don't forget to connect with me on LinkedIn as well!
-- John Nemo
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Get a free digital copy of John Nemo's bestselling books on LinkedIn Lead Generation!
Free Video Training - LinkedIn Messaging Magic!
The Ideal 1-on-1 LinkedIn Message Script
Curious – Are you interested in [TOPIC RELATED TO BENEFIT THEY MIGHT WANT]?
If so, I have [FREE RESOURCE or FREE CONTENT]
If you'd like to check it out, just reply YES or 👍 and I can send it over.
And if you’re not interested, no worries at all.
Here’s a breakdown of the approach and script I use for these messages:
There are four key components to this script:
Part 1: You ask a question (“Curious…”) about a specific topic (i.e. the product or service you sell) and tie it to some specific benefits they want or problems they need solved that can be related to that product or service.
Part 2: You offer something of value (“If so, I have a free training video / blog post / eBook / phone consultation / diagnostic tool / etc. …”) related to the topic and question you asked in Part 1. The key here is that what you are offering is free and of value to your target audience.
Part 3: You ask permission (“Just reply ‘YES’…”) to share your content or information, and give them a simple way to tell you they want to learn more (“YES”). Remember too, I’m not assuming my connections will automatically want a link to my free piece of content. Instead, I’m asking them if they do. This makes all the difference!
Part 4: You don’t pressure them (“If you’re not interested, no worries at all…”) and give them an easy out if they’re not interested. Remember the long game! Even if the person isn’t interested in this specific message or topic, he or she might be the next time you send a note about something else. Keep it conversational, friendly and easygoing in tone, and people won’t feel pressured or pushed or “sold to.” That way, when you circle back again in a few weeks with another message about a different topic, they’ll be open to hearing about it.
Want The Full Training?
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Listen to the Nemo Radio Podcast!
Meet John Nemo
Generating Nonstop Leads on LinkedIn Since 2012.
My name is John Nemo, and for more than a decade I've helped thousands of Accountants, Bookkeepers, Business Coaches, Consultants, CPAs, Franchise Consultants, Small Business Owners and others leverage LinkedIn to generate nonstop leads, make 5-6 figure sales and automate the entire process.
Quick Résumé: I've written 8 books, and I'm a former Associated Press Reporter, Talk Radio Producer & On-Air Talent, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.
Where You've Seen Me:
- Business Insider
- Entrepreneur On Fire
- Inc. Magazine
- LinkedIn's Official Marketing Blog
- Social Media Examiner
- The Huffington Post
- The New York Times
My Passion: When I'm not walking Rosie the dog with my wife or wearing a popcorn bucket while playing "Star Wars" with our 3 wild boys, I help Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies including LinkedIn, Webinars, Email, Content Marketing & More.
About Nemo Media Group: I've built an All-Star team of top creatives and personally trained each of them for NMG's "Done For You" agency, along with putting together more than a dozen "do it yourself" online courses sharing my favorite tips, scripts and strategies.
It's important for you to know, if we work together, I have unapologetically poor fashion sense (re: Zubaz pants!) and love to make you laugh with my over-caffeinated antics and 1980s pop culture references.
Also, I am spot on and dead serious when it comes to helping you stand out in a crowded marketplace online in order to find, engage and sell to your ideal clients ... WITHOUT being sales-y, sleazy or spammy in the process.
If that sounds like something you're interested in, explore the site and let me know how we can help you!